In 1987, HTV, introduced a new presentation package, which retained the 'aerial' logo design, but rendered it in 3D. At the centre of the redesign was a new ident, which used the latest in 3D computer animation techniques and was accompanied by a synth-based jingle. This replaced the original 'aerial' ident, which was a classic, but after roughly 17 years service, was starting to look quite dated...
The original HTV 'aerial' ident. Uploaded by YouTube user "BelfastGav"
The new ident had 3 versions, just like the previous design.
- One with "HTV WALES" branding
- One with "HTV WEST" branding
- And one with just "HTV", for any occasion when both HTV regions shared their output.
HTV Wales' version of the 1987 ident, uploaded by YouTube user "jkmac1973".
As you can probably guess, the only difference with each version are the words
(or lack of) that fly in to join the logo at the end.
At the end of the day, it's quite a nice ident, even if the music isn't as good as the its predecessor. The only thing I have against this ident, is one small flaw in the animation. Actually, it's quite a big flaw. Did you spot it? Watch the video again, then read on...
